The Social Role of the Economic Activity of Russian Trade Retail Chains

Kondratova N.V.

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The Social Role of the Economic Activity of Russian Trade Retail Chains

Kondratova N.V.

(Novocherskassk)

The article deals with trade retail chains, as the new Russia’s socio-economic institution. The role of retailers in the social development of Russian society is evaluated. Their influence is studied on the steady level of institutional trust set in society. It is characterized by the contribution of retail chains in the formation and building social capital of the country.

Keywords

trade retail chains, social capital, institutional trust, social institute, social economic mega-institute.

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