Advertising in the Structure of Institutions of Socialization in Russia

Epifanova A.I.

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Advertising in the Structure of Institutions of Socialization in Russia

Epifanova A.I.

(Rostov-on-Don)

The article advertising is justiﬁed as one of the institutions of socialization in modern society. The role and effects of construction and conﬂicting with the advertising value of the consumer society and the corresponding personality are shown. The mechanism and technology of advertising in social and cultural construction in post-Soviet Russia are revealed.

Keywords

advertising, social institution, socialization, socio-cultural construction, the value of the consumer society, social engineering

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