The Shortening of the Sector of the Business Press as a Factor of Optimizing of the Information Market of Russia

Luchinsky Y.V.

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The Shortening of the Sector of the Business Press as a Factor of Optimizing of the Information Market of Russia

Luchinsky Y.V.

(Krasnodar)

The article deals with the problem of the transformation of the sector of the business press on the information market of Russia. The main reasons of such processes are strengthened. Those processes are incorporated in the common tendencies of media globalization.

Keywords

convergence, business press, media holding, rebranding, co-branding, media strategy, Publishing House of Rodionov, Sanoma Independent Media

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