The Personosphere of the Southern Federal University: the Concept «Family» as Conceived by a Collective Linguistic Personality of an Elitarian Type

The author continues a series of articles dedicated to the personosphere of the Southern Federal University. It examines the concept «family» as refl ected in the verbal practices of scientists of the university. Based on an analysis of a series of programs produced as part of the «Sciences about Family «project, the lexical-semantic means of objectifying the concept, its structure, and value dominants are identified. The role of the elitarian linguistic personality in shaping society’s core cultural values through their dissemination in the public sphere is explored.