Social advertising in China: the Basic Stages of Development and Becoming

Liu Xiao Nan

In connection with the entry into force of the new edition of the nomenclature of scientific specialties, the journal is included in the List of peer-reviewed scientific publications in which the main scientific results of dissertations for the degree of Candidate of Sciences, for the degree of Doctor of Sciences, in the following scientific specialties should be published: 5.6.1. National history (historical sciences); 5.6.2. General history (historical sciences); 5.6.5. Historiography, source studies and methods of historical research (historical sciences); 5.7.7. Social and political philosophy (philosophical sciences); 5.7.8. Philosophical anthropology, philosophy of culture (philosophical sciences); 5.7.9. Philosophy of religion and religious studies (philosophical sciences); 5.9.5. Russian language. Languages of the peoples of Russia; 5.9.8. Theoretical, Applied and Comparative Linguistics (Order of the Ministry of Education and Science of the Russian Federation dated February 1, 2022 No. 33-r).

Social advertising in China: the Basic Stages of Development and Becoming

Liu Xiao Nan

(Rostov-on-Don)

The article is dedicated to the problems of development, classification and subject-matter of the social advertising in the Peoples Republic of China. Various functioning concepts of the Chinese social advertising are considered.

Keywords

social advertising, China, typology, mass media

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