Iteration in the Aspect of the Theory of Speech Acts (on the Example of the Advertising Posters)

Setrakov I.L.

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Iteration in the Aspect of the Theory of Speech Acts (on the Example of the Advertising Posters)

Setrakov I.L.

(Rostov-on-Don)

The article is devoted to the analysis of the advertising communications structure from a point of view of the speech acts theory. The analysis lets compare some illocutionary speech acts with the iterations in the structure of an advertising poster communication.

Keywords

iteration, theory of speech acts, illocutionary speech acts, structure of the advertising poster communication, form and content, object and interpretant, iteration with changing

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