On the Mission of an Advertising Texts: General and Bilinguological Aspects

Bzezyan R.V.

In connection with the entry into force of the new edition of the nomenclature of scientific specialties, the journal is included in the List of peer-reviewed scientific publications in which the main scientific results of dissertations for the degree of Candidate of Sciences, for the degree of Doctor of Sciences, in the following scientific specialties should be published: 5.6.1. National history (historical sciences); 5.6.2. General history (historical sciences); 5.6.5. Historiography, source studies and methods of historical research (historical sciences); 5.7.7. Social and political philosophy (philosophical sciences); 5.7.8. Philosophical anthropology, philosophy of culture (philosophical sciences); 5.7.9. Philosophy of religion and religious studies (philosophical sciences); 5.9.5. Russian language. Languages of the peoples of Russia; 5.9.8. Theoretical, Applied and Comparative Linguistics (Order of the Ministry of Education and Science of the Russian Federation dated February 1, 2022 No. 33-r).

On the Mission of an Advertising Texts: General and Bilinguological Aspects

Bzezyan R.V.

(Rostov-on-Don)

Two main aspects in the ananlysis advertising text are pointed out: the importance of facts and the object peculiarities of the text.

Keywords

advertising texts, general aspects, bilinguological aspects, communicational environment, speech systemity

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