Definition of Small Business Outlook Based Marketing (on the Example of Kamensk-Shakhtinsky Rostov Region)

Ilukhina L.V.; Pyatitskay A.V.; Kuzminov A.N.; Saklakova O.A.; Shumskaya N.L.

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Definition of Small Business Outlook Based Marketing (on the Example of Kamensk-Shakhtinsky Rostov Region)

Ilukhina L.V.

(Kamensk-Shakhtinsky)

Pyatitskay A.V.

(Kamensk-Shakhtinsky)

Kuzminov A.N.

(Kamensk-Shakhtinsky)

Saklakova O.A.

(Kamensk-Shakhtinsky)

Shumskaya N.L.

(Kamensk-Shakhtinsky)

The article describes the results of marketing research into the nature and extent of socio-economic uncertainty in the structure of city business and its prospects for improvement. The analysis is based on modern tools of research, which includes an understanding of socio-economic systems as coenoses, account relationships and interdependencies of the main structural elements.

Keywords

economic coenoses, stability of the structure, self-employment of the unemployed, the development of entrepreneurship

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