Brand Name as a Mass Communication Unit: Semantic and Pragmatic Characteristics of the Phenomenon

Medvedeva A.A.

In connection with the entry into force of the new edition of the nomenclature of scientific specialties, the journal is included in the List of peer-reviewed scientific publications in which the main scientific results of dissertations for the degree of Candidate of Sciences, for the degree of Doctor of Sciences, in the following scientific specialties should be published: 5.6.1. National history (historical sciences); 5.6.2. General history (historical sciences); 5.6.5. Historiography, source studies and methods of historical research (historical sciences); 5.7.7. Social and political philosophy (philosophical sciences); 5.7.8. Philosophical anthropology, philosophy of culture (philosophical sciences); 5.7.9. Philosophy of religion and religious studies (philosophical sciences); 5.9.5. Russian language. Languages of the peoples of Russia; 5.9.8. Theoretical, Applied and Comparative Linguistics (Order of the Ministry of Education and Science of the Russian Federation dated February 1, 2022 No. 33-r).

Brand Name as a Mass Communication Unit: Semantic and Pragmatic Characteristics of the Phenomenon

Medvedeva A.A.

(Rostov-on-Don)

The article dwells on the semantic and pragmatic characteristics of brand names, which manifest themselves in both the system relations of the “brand” concept, and in particular brand manifestations.

Keywords

brand, product, brand name, branding, semantic and pragmatic peculiarities, pragmatic meaning, relations within semantic field and synonymic row

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