Word-Building Game: Functional-Stylistic Status of Advertising

Bedanokova Z.K.

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Word-Building Game: Functional-Stylistic Status of Advertising

Bedanokova Z.K.

(Maikop)

The advertising language, like the language of mass-media, on the one hand borrows already know in other styles modes and methods of the word-building game, on the other hand, it forms its own ones. It helps to confirm a stated before hypoteses about functional-stylistic treits of advertising text.

Keywords

word-building game, advertising language, occasional lexis

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