Advertizing as the Necessary Factor of Increase of Competitiveness of the Enterprises

Pashchenko U.Yu.; Tiratsuyan V.H.

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Advertizing as the Necessary Factor of Increase of Competitiveness of the Enterprises

Pashchenko U.Yu.

(Rostov-on-Don)

Tiratsuyan V.H.

(Rostov-on-Don)

The article is dedicated to the investigation of the questions of development and advertising formation in Russia, its specificity in the conditions of world financial crisis. The basic approaches to definition of concept “advertising” and “competitiveness” are analysed. Advertising is considered as the factor of increase of competitiveness of the enterprise.

Keywords

advertising, advertising activity, competitiveness.

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