Precedent and Language Game in Titles of Russian “Yellow” Press


This article is devoted to the study of the speci?cs “yellow” press the beginning of the XXI century. Analyzingfunctional features of the headline, structure, the basic types. A linguistic analysis of the Russian “yellow” press for 2009–2011 was conducted (“Life”, “Express Gazeta”, “Yellow” newspaper, “Komsomolskaya Pravda”, “AIDS-info”, “Sobesednik”, etc.), identi?ed various models of the “yellow” press headlines and the ways to attract the reader’s attention.
yellow press, headline, modern media, the language of media, language game, precedent, expression of the media language, the function of the headline, linguistic device

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