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Genre Originality of the “Yellow” Press in the Beginning of 21st Century
Th? article is devoted to the study of the genres of “yellow” press the beginning of the 21st century. The a com- prehensive analysis of the Russian “yellow” press for 2012– 2013 (“Life”, “Express Gazeta”, “Yellow” newspaper, “Komsomolskaya Pravda”, “AIDS-info”, etc.) is conducted on the basis of which are given some of the traditional genres, in comparison with similar genres in the “yellow” press, as well as highlighting those genres, which are peculiar only to this type of press.
yellow press, modern media, genre, mass-communication style, speech style; colloquiality