To the Problem of the Value Dimention of the Cross-Cultural Communication

The systems of the values are analyzed. The estimating stereotypes which are the standard features for the objects are also considered here. The authors of the article come to the conclusion that cognitive estimating elements of the meaning are “unseen” and also are immersed in the depth of the semantic centre by the conceptual information of the world.
rational and emotional estimations, stereotypes, value character

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