Linguistic and Cultural Conceptualization in the Context of Intercultural Communication of the South Russia

Systematization of linguistic and cultural basis of the language picture of the world study is essential for the realization of cross-cultural communication ef?ciency. It will allow to develop the concept of studying the linguistic picture of the world which will contribute to deliverance from ethnic bias facilitating the process of adequate comparison of different cultures and hence the effective understanding of their carriers. The author analyses linguistic and cultural conceptualization of some fragments of pictures of the world in such languages of different systems as Kabardino- Cherkessian and Russian. The article argues mutual determinancy of such fundamental phenomena as linguistic picture of the world and linguistic and cultural aspect of cross-cultural communication.