The Role of Professional Recognition in Cultural Industry

Purpose: The article introduces the theme of professional recognition in the sphere of “cultural industry” based on the conceptual heritage of the representatives of the Frankfurt School: the works of T. Adorno and M. Horkheimer, as well as A. Honneth. The authors defi ne the special features of the professional development in cultural industry, define the basic characteristics of professional recognition and demonstrate some successful examples from the social practice
in cultural industry where the professional recognition of employee is taken into consideration.
Methods: This research was fulfi lled on the basis of analysis of the contemporary research related to the theme in Social Philosophy, as well as in Sociology of Profession, High Education, Psychology, Sociology and Cultural Studies.
Results: The reasonable and successful management of the processes of the development of cultural and creative initiatives should be based on the principle of A. Honneth: in the desire to achieve recognition for themselves, individuals
must give recognition to others. In the context of development of cultural industry the necessity to propose the concepts of the social phenomenon that are related to the interconnections between the producer of good and its consumer, between the
seller of service and its buyer, finally, between “economic” and “cultural and creative” is becoming more and more actual.