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Axiological Aspect of International Conflicts: Dialectics of ‘Soft Power’ and ‘Hard Power’
The article justifies the thesis about the increase in conflict in the modern world and the ongoing struggle for hegemony. This struggle causes many international political conflicts. The author considers in detail the concepts of ‘soft power’ and ‘smart power’ by J. Nye and compares them with the ideas of Nye’s predecessors from ancient thinkers (Lao Tzu, Cicero) to more modern thinkers (E. Carr, P. Bachrach, M. Baratz, S. Lukes, etc.). The investigation uses the logical method, the historical method, the hermeneutic method, and the method of comparative analysis.
The author proves that ‘soft power’ is the powerful weapons in the struggle for world domination, but not only the peaceful approach in the state's foreign policy. Such an understanding was not alien to J. Nye himself. ‘Soft power’ acting as a weapon of conceptual warfare influences various layers and elements of mass consciousness (values, ideals, preferences, etc.) and forms the attractiveness
of someone else's culture, lifestyle, worldview. It uses as mean of destroying the inherent of person’s self-identification and instilling new value attitudes. This creates new opportunities for waging war over world hegemony.
The author proves that ‘soft power’ is the powerful weapons in the struggle for world domination, but not only the peaceful approach in the state's foreign policy. Such an understanding was not alien to J. Nye himself. ‘Soft power’ acting as a weapon of conceptual warfare influences various layers and elements of mass consciousness (values, ideals, preferences, etc.) and forms the attractiveness
of someone else's culture, lifestyle, worldview. It uses as mean of destroying the inherent of person’s self-identification and instilling new value attitudes. This creates new opportunities for waging war over world hegemony.
politics, conflict, values, ‘soft power’, ‘hard power’, hegemony, conceptual war, multipolar world