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Аddressing Signs in the “Children's” Ergonyms of Rostov-on-Don
The lack of comprehensive linguistic studies of the ergonymicon of Rostov-on-Don today makes it necessary to fix and scientifically comprehend the onyms that play an important role in creating the linguistic appearance and language landscape of one
of the largest cities in the south of Russia.
For the first time, the principle of targeting, based on taking into account the social, psycho-age and cultural characteristics of the target audience, is the basis for the allocation of a group of "children's" ergonyms. The group of "children's" ergonyms consists of the names of commercial and non-commercial objects of various functional profiles, whose products, goods and services are addressed to children.
A specific feature of "children's" ergonyms is the presence of address signs in the names of objects.
of the largest cities in the south of Russia.
For the first time, the principle of targeting, based on taking into account the social, psycho-age and cultural characteristics of the target audience, is the basis for the allocation of a group of "children's" ergonyms. The group of "children's" ergonyms consists of the names of commercial and non-commercial objects of various functional profiles, whose products, goods and services are addressed to children.
A specific feature of "children's" ergonyms is the presence of address signs in the names of objects.
onyms, ergonyms, addressing sign