The relevance of the issues of understanding the signifi cance of a person in connection with ethnic culture and ethnic language is beyond doubt in the modern theory of linguistic personality. As a result, the issues of determining the specifics of archetypes as primary ethno-cultural models in the linguistic consciousness of a person are of scientifi c interest.
Consequently, the purpose of this article is to consider archetypes as a source of formation and development of spirituality of the modern linguistic personality, to show the features of universal and ethno–cultural concepts representation in its archetypal consciousness, as the means of structuring and understanding the world in the ethnic coordinate, in which the axiological and value paradigm of the ethnos is firmly fixed.
The object of the research is folklore texts and texts created by a specific linguistic personality. Such texts show the recognizability archetype as a signifi cant cultural meaning, to which the ethno-cultural consciousness "turns" to explicate ethnic ideas.
As a result of the analysis of the empirical material we can conclude that universal cultural concepts in the archetypal consciousness of the linguistic personality are represented on the basis of the principle of binary oppositions as an active method
of world perception. Ethnic concepts model an ethno-cultural ideal, the essence of which is objectifi ed in the archetypal linguistic consciousness of the personality through the prism of conceptual, fi gurative and value systems.