Specifi city of the Representation of the Concept “Hospitality” in Kabardino-Circassian Linguoculture (Based on the Results of a Free Associative Experiment)

The article is devoted to the study of the concept “hospitality” as a significant component of the concept “good”. Based on the results of a free associative experiment, the reactions explicating the stimulus word “hospitality” and reflecting ethnospecific dominants in the linguistic consciousness of the subjects, which relevance is confirmed in the work by phraseological, paremiological units, objectifying the collective meaning of hospitality, considering it as a linguocultural value. The results expand the semantics of the concept “hospitality” significantly as a representative of concept “good” in the linguistic consciousness of the Adygs.