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Features of the Representation of the Concept of "Friendship" in the Animated Film "Cheburashka and the Crocodile Gene"


(Kabardino-Balkarian State University named after Kh.M. Berbekov)

Animated fi lms serve as one of the most effective generators in the process of representing various concepts. At different levels of representation of the cartoon script, certain cultural realities and value dominants are encoded, which determine its linguistic and cultural features. Cartoons are able to convey important information about the value system to a child, as well as perform the function of projecting special linguistic and cultural ideas about the world into his consciousness.
In animated films, the concept of "friendship" is most often represented, which occupies an important place in the value picture of the world of the Russian language personality, therefore, the purpose of this study is to identify the main features that make up the core of the concept of "friendship" in the cartoon "Cheburashka and the Crocodile Gene".
In different episodes of the cartoon "Cheburashka and the Crocodile Gene", various signs are found that form the core and peripheral zone of the concept of "friendship".
In the course of the study, the role of the concept of "Friendship" in the animated film "Cheburashka and the Crocodile Gene" was determined, the following main components forming the core and peripheral layers of this concept close to it were identifi ed: support (moral, physical); interchange (knowledge, skills, skills); empathy, empathy; getting rid of loneliness and sadness; joint business (creativity, struggle with someone, something, entertainment).
representation; concept; concept core; peripheral zone; friendship; cartoon

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