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Features of the Use of Verbs of Destruction and Creation in Korean Medical Advertising
The article is devoted to the peculiarities of the functioning of the semantic fields "destruction" and "creation" in the advertisement of the Korean medical center "Samsung." The peculiarity is that the Korean mentality diff ers from the Russian mentality.
Therefore, readers see this in speech strategies designed for Russian-speaking customers advertising. The main speech tactics used are threat or intimidation tactics, tactics to interest a potential patient. The predominant semantic field is "creation". As a result, more frequent use of verb groups related to the speed of procedures, simplifi cation of services and procedures, collectivism and the result
of services. At Samsung Medical Center advertising they use statistical data, they appeal to authorities and groups of individuals.
Therefore, readers see this in speech strategies designed for Russian-speaking customers advertising. The main speech tactics used are threat or intimidation tactics, tactics to interest a potential patient. The predominant semantic field is "creation". As a result, more frequent use of verb groups related to the speed of procedures, simplifi cation of services and procedures, collectivism and the result
of services. At Samsung Medical Center advertising they use statistical data, they appeal to authorities and groups of individuals.
destruction, medical advertising, speech tactics