The Realization of Speech Manipulative Aggression in a Polycode Text

The article deals with using speech manipulative aggression in advertising banners, where it has the highest influence degree functioning within a polycode text that possesses great manipulative potential thanks to the versatile influence on the recipient’s representative system. Whereupon verbal components having sheer positive connotation outside the polycode text and missing any manipulative potential can interact in contrast with the non-verbal part of the polycode text and produce implicit speech aggression, which makes them able to manipulate the recipient’s conscience.