The Concept “business-lady” in the Ossetic Language Picture of the World

The article is devoted to the research of the fragment of the Ossetic language picture of the world in the aspect of development of the gender marked concept “ business lady”, its typing, to the description of its associative field, structure modelling and identifi cation of cognitive features of the concept.
Based on the associative experiment resentation 1of the concept “business woman” as a feminine fragment of the Ossetic language picture of the world was revealed. The poll was conducted in the middle aged group of educated women in 2015–2016.